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Century Breaks Free To Become Toyota’s New Flagship Brand Above Lexus | Carscoops
Chairman Akio Toyoda wants something “above Lexus,” and he believes the Century should fill that role
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- Toyota elevates Century into a standalone brand with global ambitions.
- Lexus will gain more creative freedom, focusing more on innovation.
- Both brands will preview their future in Tokyo with radical concept models.
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The Century Coupe, newly positioned as Toyota Motor Corporation's flagship brand, will be unveiled for the first time in the world. Designed as a chauffeured car with seating for three, it features independent rear seats on the left and right. The left rear seat slides back and forth widely. The image is reminiscent of first class on an airplane, with a spacious and luxurious interior. The cockpit has also undergone major evolution. Despite being a chauffeured car, it incorporates a Black Butterfly-inspired design to present a new worldview.
センチュリークーペ世界初公開、「センチュリー」ブランドとして世界観を展開
トヨタ自動車は、東京ビッグサイト（東京都江東区）で開催される「ジャパンモビリティショー 2025」（プレスデー：10月29日～30日/一般公開日：10月31日～11月9日）に、トヨタグループとして出展。東京ビッグサイト南館に、トヨタ、レクサス、ダイハツ、センチュリーを4つのエリアで展示していく。