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One of the most anticipated car launches of recent years – Volvo’s all-new XC90 – begins today. Volvo Car Group (Volvo Cars) has created a launch programme that will unveil the car from the inside out, meaning that it will start by disclosing the many new interior features of the car and culminate in the full external reveal in August.
The original XC90 was launched in 2002, and it revolutionised the SUV segment with its combination of space, versatility and safety. It went on to become a global sales phenomenon. As will be made clear in coming weeks, the all-new XC90 will also be a transformational vehicle in its market segment.
As a taste of what is to come, today, Volvo Cars provides the first glimpse of the interior of the car.
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